
"We're seeing higher scores for Florida Georgia Line and country acts. "There are ramifications for brands," said Isquith. Isquith expects to see differences between what's topping Billboard, which ranks songs based on sales and radio spins, and what's trending in Slacker EQ. Slacker Radio has also launched a dedicated station (Opens in a new window) that counts down the 40 most engaging songs every week. In addition, Slacker Radio will offer top 40 lists for six genres, including Pop, Rock, Country, Hip Hop/R&B, Alternative/Indie, and Electronic/Dance. The Slacker Radio EQ will be the basis for a weekly chart on the Slacker blog (Opens in a new window) that will showcase the top 40 songs on the service. There's also a People Meter, a device you carry with you that tracks which songs are played."

"They play a 5-10 second hook of a whole bunch of songs and ask people their opinions.

"Terrestrial radio works by call out research," said Jack Isquith, Slacker's senior vice president of content programming and strategic development. The new measurement tool is designed to accurately reflect what's popular and trending in the streaming music space, which is not currently factored into the Billboard rankings. Slacker EQ then ranks songs on a scale ranging between one and 100. Factors include listening to a song to completion, jumping between channels, and favoriting and banning songs. The "Engagement Quotient" is based on a Slacker Radio algorithm that crunches the millions of data points generated whenever listeners fire up the streaming music service. Slacker Radio today unveiled not a new feature, but a new way to look at audience engagement: The Slacker EQ.

SLACKER TOP 40 HOW TO
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